Effective Date: August 17, 2026

Last updated: August 17, 2026

1. General provisions

This Cookie Policy explains how Limited Liability Company "Equ GPS", EDRPOU code 41494705, hereinafter referred to as the "Company", "eQuGPS", "we", uses cookies and other similar technologies when users visit the website equgps.ua , hereinafter referred to as the "Site".

Politics helps to understand:

what are cookies;
what categories of cookies may be used on the Site;
for what purposes are they used;
what data may be collected;
how to provide, change or withdraw consent;
how to delete or block cookies.

This Policy is a supplement to the eQuGPS Privacy and Security Policy. Issues related to the processing of personal data, user rights, and information protection are additionally regulated by the Privacy Policy located on the /privacy page.

This Policy applies to the use of cookies on the Site. The processing of technical identifiers in eQuGPS mobile applications may be carried out according to other rules described in the Privacy Policy and relevant notices in the applications.

2. What are cookies?

Cookies are small text files that a website stores on a user's computer, smartphone, tablet, or other device via a web browser.

Cookies allow the Site, in particular:

maintain the user session;
ensure authorization and security;
remember selected settings;
store items in the cart;
analyze page traffic and performance;
adapt the functionality of the Site to the needs of users;
evaluate the effectiveness of advertising and information campaigns.

In addition to cookies, the Site may use similar technologies: local browser storage, pixels, tags, web beacons, scripting languages, and device identifiers. In this Policy, such technologies may be collectively referred to as "cookies."

3. First-party and third-party cookies

Depending on who sets the cookie, they fall into two categories.

First-party cookies are set directly by the eQuGPS Site. They may be used to maintain a session, operate your personal account, shopping cart, forms, privacy settings, and other Site functions.

Third-party cookies are set by external providers whose services are integrated into the Site. These may include providers of web analytics, mapping services, video content, online chats, advertising technologies, payment solutions, fraud protection or other technical functions.

Third-party providers may process the information received in accordance with their own privacy policies. The Company recommends that you review the policies of the relevant providers before using their services.

4. Session and persistent cookies

Cookies are divided into:

Session cookies: These are stored only for the duration of the current session and are usually deleted when you close your web browser.

Persistent cookies: These are stored on the device for a specified period of time or until deleted by the user.

The retention period depends on the purpose of the specific cookie, the Site settings, and the policies of the relevant third-party provider.

5. Cookie categories

5.1. Required cookies

Mandatory cookies are necessary for the correct, stable and secure functioning of the Site.

They can be used for:

maintaining a secure session;
user authorization in the personal account;
saving goods in the cart;
processing requests and web forms;
preventing fraud and unauthorized access;
load distribution between servers;
protection against automated attacks;
saving user choices regarding cookies;
providing other functions without which the Site cannot function properly.

Strictly necessary cookies are active at all times. They are not used to create an advertising profile of the user.

The User can block such cookies in the web browser settings, however, in this case, individual pages or functions of the Site may not work.

5.2. Analytical cookies

Analytical cookies help evaluate the use of the Site and improve its performance.

They can be used to collect information about:

number of visits to the Site;
sources of transitions;
popularity of individual pages;
session duration;
page viewing sequence;
interaction with buttons, forms and other elements;
technical errors;
download speed;
device and web browser type.

To the extent possible, analytical information is used in aggregated or depersonalized form.

Analytical cookies are activated only after receiving user consent.

5.3. Functionality and personalization cookies

These cookies allow us to provide additional features and adapt the Site to the user's preferences.

They can be used for:

remembering the selected language;
preserving regional settings;
remembering interface settings;
saving previously entered data;
online chat operations;
displaying interactive maps;
downloading videos or other external content;
providing personalized recommendations.

Such cookies may be installed by the Company or third-party providers whose services are used on the Site.

Functional cookies are activated only after obtaining the user's consent, except in cases where the relevant file is objectively necessary to provide a function that the user has directly requested.

Opting out of this category may result in certain features, maps, videos, chats, or personalized elements not being displayed or working properly.

5.4. Marketing and advertising cookies

Marketing cookies may be used to evaluate the effectiveness of advertising campaigns and show users more relevant advertising materials.

They can help:

determine whether a user has accessed the Site from an advertisement;
evaluate the effectiveness of advertising campaigns;
limit the frequency of advertising;
to form audiences for advertising campaigns;
display informational or promotional materials on other websites and social networks;
measure user interaction with advertising materials.

Marketing cookies may allow third-party advertising platforms to recognize a user's web browser or device. Such providers may combine the information they receive with other data that the user has provided to them or that they have received while using their services.

Marketing and advertising cookies are activated only after receiving the user's separate consent.

6. What information may be collected

Depending on the category and purpose of cookies, the following technical information may be collected:

IP address;
unique cookie identifier;
date and time of visit;
address of the page viewed;
the address of the page from which the user accessed the Site;
web browser type and version;
device type;
operating system;
web browser language;
approximate region determined based on IP address;
information about clicks, transitions and interaction with elements of the Site;
session duration and parameters;
technical errors and performance indicators;
user choice regarding cookie categories.

Cookies by themselves do not provide the Site with automatic access to the device's precise GPS coordinates, vehicle movement history, or GPS tracker telemetry.

Access to precise geolocation is possible only through specific features and permissions of the device or web browser. The processing of geolocation and GPS monitoring data is determined by the eQuGPS Privacy Policy.

Information obtained through cookies may be considered personal data if it allows a natural person to be directly or indirectly identified or can be combined with other information about them.

7. Legal basis for the use of cookies

Necessary cookies are used to:

ensuring the operation and security of the Site;
providing functions directly requested by the user;
execution of the contract or actions necessary for its conclusion;
to protect the Company's legitimate interests, including preventing fraud, cyberattacks and technical failures.

Analytical, functional, personalization, marketing and other optional cookies are used based on the user's prior consent.

The user has the right not to give consent or to withdraw it at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

In cases where processing falls under the territorial scope of European Union law, the Company also takes into account the requirements of the General Data Protection Regulation — GDPR — and e-Privacy legislation.

8. How we obtain consent

During the first visit to the Site, the user is shown a message about the use of cookies.

The user can:

accept all categories of cookies;
reject all non-essential cookies;
independently choose the allowed categories;
close settings without consenting to optional categories.

Optional cookies should not be activated until a clear positive action from the user is received.

Continuing to browse the Site, scrolling the page, inactivity, or closing the message does not in itself constitute consent to the use of optional cookies.

To confirm and save your choice, the Site may record:

date and time of consent;
selected categories;
the version of the notice or Policy;
technical selection identifier.

This information is used to avoid displaying messages on each visit and to confirm user preferences.

9. How to change or withdraw consent

The User can change their choice at any time via the "Cookie Settings" button located at the bottom of the Site.

In the Privacy Center you can:

view available categories;
enable or disable optional categories;
reject all non-essential cookies;
re-consent.

Withdrawing consent should be as easy as giving it.

After changing the settings, some previously installed third-party cookies may remain on the device until their expiration date. The user can delete them themselves through the web browser settings.

10. Managing cookies via your web browser

Most web browsers allow:

view saved cookies;
delete all or individual cookies;
block third-party cookies;
block all cookies;
receive a notification before cookies are saved;
automatically delete cookies after closing the web browser.

The setup process varies depending on your web browser and device. You can find the appropriate instructions in the help or privacy section of your web browser.

After deleting cookies, saved settings may be lost, the user may need to re-login to their personal account or re-select privacy settings.

Completely blocking cookies may affect the operation of the shopping cart, authorization, forms, language settings and other functions of the Site.

11. List of cookies

The current list of cookies should be displayed in the Privacy Center, accessible via the "Cookie Settings" button.

For each cookie, the following is specified:

name;
domain or provider;
category;
appointment;
type - own or third-party;
storage period.

The list may change due to updating the Site, enabling or disabling features, and changing technical providers.

12. Transfer of data to third-party providers

To support individual functions, the Company may engage suppliers:

hosting and server infrastructure;
web analytics;
information security;
cartographic services;
online communications;
payment solutions;
advertising and marketing technologies;
technical support;
displaying external content.

The company does not sell personal data obtained using cookies.

When using third-party providers, data is transferred to the extent necessary for the operation of the relevant service, taking into account applicable requirements for confidentiality and personal data protection.

If the supplier is located outside of Ukraine or the European Economic Area, the information may be processed in other countries. In cases provided for by law, the Company applies appropriate protection mechanisms during international data transfers.

13. User rights

If the information obtained through cookies is personal data, the user may have the right to:

receive information about the processing of your data;
access personal data;
request correction of inaccurate data;
to request the deletion of data in cases provided for by law;
restrict processing;
object to processing;
withdraw consent;
file a complaint with the competent authority or go to court.

The procedure for exercising your rights is described in more detail in the eQuGPS Privacy Policy.

14. Changes to the Policy

The Company may periodically update this Policy, in particular in connection with:

changes in legislation;
changes to the functionality of the Site;
connecting new suppliers;
changing the categories or purposes of cookies;
updating requirements in the field of personal data protection.

The current version of the Policy is published on this page indicating the date of the last update.

If changes significantly affect the use of optional cookies, the Site may re-ask for user consent.

15. Contact information

For questions regarding the use of cookies, privacy or processing of personal data, you can contact the Company:

Owner of personal data:
Limited Liability Company "EQ GPS"

EDRPOU code:
41494705

Registration address:
04080, Ukraine, Kyiv, Vikentiya Khvoyky St., 21, office 1306

Mailing address:
04212, Ukraine, Kyiv, 12, Heroiv regiment "Azov" st., office 330/1

E-mail:
sale@equgps.ua